Peloton End of Summer Sale
Peloton is known for its high-quality apparel and rapid sell-out launches. They work closely with the instructors to create designs that not only looked stylish but also functional and comfortable. All the imagery used in the campaigns was inspired and modeled by Peloton instructors who have first-hand experience with what their followers wanted.
Client
Peloton
Year
2020-2021
Background
Each campaign design for Peloton Appareal was made for four major markets: the US, Canada, the UK, and DE. Every design was carefully crafted to consider the cultural trends, language differences, and recognizable imagery that would resonate with the audience in each region. This allowed us to create targeted campaigns that were both effective and engaging and helped us to drive conversions across all of Peloton's key markets.
At Peloton, I had the privilege of collaborating with the apparel design and social marketing teams to create digital creative marketing content for numerous apparel collections. We created campaigns that reached Peloton's broad audience across multiple platforms, including paid and organic social media, website banners and pages, cross-sell advertising, paid digital advertising, and email. Our messaging was always clear, and concise.
