Grace Hopper Booth Design
The Grace Hopper 2020 conference was held virtually due to COVID-19. As such, in place of a booth, Peloton designed a “virtual booth” branded with a banner image and 3 media items. The goal was to build an on-brand banner ad and associated content for the virtual Grace Hopper conference, to attract women in technology and engineering, establish Peloton as a leading tech company, and highlight their female engineers.
Client
Peloton
Year
2020-2021
Background
Created in 1994 and inspired by the legacy of Admiral Grace Murray Hopper, the AnitaB.org flagship event Grace Hopper Celebration brings the research and career interests of women in computing to the forefront.
The Grace Hopper Celebration Celebration results in collaborative proposals, networking, and mentoring for our attendees. GHC presenters are leaders in their respective fields who recognize the importance of diversity in tech.
The Celebration also offers professional development through a variety of activities. Today, GHC is the world’s largest gathering of women technologists, where women from around the world learn, network, and celebrate their achievements.
