hey. hello. hi.

welcome to isabelle lidia designs

100% not a robot

Isabelle Omelczuk: Art Director,
Dog Devotee, Casually Coffee Addict

about me

Based out of New York City, I work as an Art Director and freelance designer. I’ve led and supported high-level design projects across the U.S. and Europe, and I’m currently the Art Director at Prager Creative. Between concepting, designing, and bringing ideas to life, I’m constantly expanding my skills—through hard work, risk-taking,
and genuinely having fun along the way.

When I’m designing, I’m not just pushing pixels—I’m thinking about how people actually experience what they see. I love turning creative chaos into something intentional, memorable, and visually smart. Campaigns, branding, motion, packaging—if it needs a concept and a visual heartbeat, I’m in. And yes, Adobe is both my playground and my emotional support system.

I’m motivated by design that does something. Something that makes someone pause, connect, trust, or smile (ideally all at once). Work that earns attention in the split-second scroll or while someone stares out a subway window. Seeing something go from sketchbook notes to a real-world product, ad, or interaction? It never gets old.

And since I'm a designer and not an AI bot, I do more than just live and breathe design. I’m always listening to music (even though Spotify claims I'm secretly 73), and the playlists I curate are basically a gateway to my soul. I make a mean soup—my homemade chicken broth has been said to cure any bad day. I can spend the whole day and night reading without tiring, walking around NYC is one of my favorite pastimes, and my dog Dot is my absolute favorite person in the world. I’m a completely different person before coffee, and I firmly believe napping should be more encouraged for adults.

I also love to travel and explore new cultures, and my favorite color is blue (#0000ff). Whether I’m designing, discovering a new city, or whipping up a comforting meal, I’m constantly observing, learning, and connecting with the world around me. If you’re somehow still curious and want even more Isabelle lore, head to the About page.

my experience

  • My roles as an art Director is to spearhead projects and work with the team to lead direction with a highly collaborative approach.

  • Responsible for the development, presentation, and creation of visual assets used across advertising channels including but not limited to: native app email, print, social, and paid media.

  • To separate subchapters, To indicate minor breaks, To call attention to ⁂ Threading together A collection of ideas Separated by space United in the digital ⁂ To represent the University of Texas BFA Design Class of 2021

  • In this rigorous studio, I developed a comprehensive understanding of the Scandinavian and European approach to graphic design and explored methodologies that strengthen your individual design capabilities. Exploration and analysis of Scandinavian and European graphic case studies give your individual design capabilities a competitive edge.

  • view some of my other creative work such as: photo retouching, non profit work, freelance and more.