We launched Instagram Story Sharing as a feature on iOS on 9/1/2020, where iOS users were able to share workout stats, a class, or a Tag directly from the iOS Peloton App - expanding our Social Sharing platforms beyond Facebook and Strava. Instagram Stories has a 26% higher user weekly user base than Facebook.

Our communication task was to: get Members across digital and connected fitness who have an iOS device tO learn about Instagram sharing and share content on IG Stories by highlighting social benefits and explaining how to share on IG.

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