PelInstagram Share Interface Design
This project focused on building functionality that would allow members to share a class, a workout, or a tag to Instagram stories when they’re on their iPhone or iPad. Our goal was to increase how often members share content on Peloton by giving members shareable content that they can share at the right moment. Building sharing on Instagram was the first step to increasing sharing overall.
Client
Peloton
Year
2020-2021
Background
At the time only 3% of active users shared a class, with 80% of those members sharing only 1x per month. We wanted to increase how often members share content on Peloton by giving members shareable content that they can share at the right moment. We designed this feature so we would not have to make any changes in the iOS app to the share flow. The team focused on doing the API work to enable this feature.
We carried out a series of A/B tests, in order to determine the best interface design to increase member sharing. Initially, we designed static sharing. The team was able to go further than our intended goal by allowing a video feature on the workout-sharing interface. Every aspect of the interface was looked at for performance and aesthetics before being approved by all teams. Every photo was reviewed and video edited for peak performance.
