Millions of Reasons.
One Community.
Peloton launched the first-ever brand campaign in TV and paid Digital, with the concept ‘We All Have Our Reasons’ which shows how Peloton helps people become the best version of themselves by using real Members to tell their stories. We have the opportunity in email, to show leads that we’re more than just a hardware company, we’re a multifaceted, diverse, global, community of Members who inspire one another on and off the leaderboard.
to learn more about the campaign, click here
Client
Peloton
Year
2020-2021
Background
We had four strategies for the campaign.
1) was to close the gap between the way leads see Peloton and the way our Members see Peloton, by introducing leads to the Peloton community through the lens of our 9 Members and their unique backgrounds + reasons why they ride. Encourage leads to learn more about how our Members inspire one another to be a little bit better than yesterday by driving them to the microsite.
2) Invite leads to learn more about how our Members use tags to support and inspire one another both in class and outside of class. Whether it's riding with fellow vets or a group of cake lovers, tags help our Members stay accountable and motivate them to be a little better than yesterday. 3) Showcase the different ways that our of instructor’s coaching styles inspire Members, to show leads that no matter what, they’ll be able to find class content and a coaching style that works for them. 4) Show the breadth of our off the Bike content through quotes from Members about which classes they take when they aren’t riding their Bikes.
